SMS Text Messaging Not Ready for Prime Time

Many folks who donated to Obama’s campaign to get an advanced announcement of Obama’s running mate selection didn’t ever receive the message.  Tests on the system shows that 40-50% of the subscribers did not get the message.

Industry analysts are saying that this highlights the infrastructure’s inability to handle the volume for mass media campaigns.

I wonder why if the tests prior to the announcement showed such poor performance, did they go ahead with announcing via SMS? Couldn’t they have emailed their donors with a login to a password protected site to check the annoucement? Not that the campaign could control the media, who ruined the surprise anway…

About these ads

One Response

  1. Hopefully that is not a reflection of how their campaign wilol come through on all theri promises!

    http://www.charitynetusa.com/blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: