While I do most of my learning about online marketing through reading posts on searchengineland.com and seomoz.org and seobook.com, and bruceclay.com, I do actually own a few online marketing books that have been very helpful. I wanted to share my reading list for others looking to expand their online marketing knowledge.
Here they are:
Groundswell by Charlene Li (Forrester Research) and Josh Bernoff
This is a must read. It provides examples of how nonprofits and corporations have rolled out social media campaigns.
The Long Tail by Chris Anderson
Also a must read. It will give you insight into what folks are talking about when they mention “the long tail”.
Google Analytics 2.0 by jerri L Ledford and Mary E. Tyler
Search Engine Optimization an Hour a Day by Jennifer Grappone and Gradiva Couzin
A great beginner book to get you started making changes to your site.
Web Analytics: an Hour a Day by Avinash Kaushik
Marketing to the Social Web by Larry Weber
Similar to Groundswell
Do it Wrong Quickly by Mike Moran
Similar to Groundswell
Advanced Web Metrics with Google Analytics by Brian Clifton
This book was great. It outlines a few really useful Google Analytics hacks. I recommend anyone who is using Google Analytics to purchase this book.
Filed under: SEM, SEO, web 2.0, web analytics | Tagged: online marketing books, online marketing reading list, search engine optimization books, search marketing books, social media books, web analytics books
