SMS Text Messaging Not Ready for Prime Time

Many folks who donated to Obama’s campaign to get an advanced announcement of Obama’s running mate selection didn’t ever receive the message.  Tests on the system shows that 40-50% of the subscribers did not get the message.
Industry analysts are saying that this highlights the infrastructure’s inability to handle the volume for mass media campaigns.
I wonder [...]

More Proof that Political Campaigns Need to be Online

As if Barack Obama’s success with online marketing wasn’t enough proof, I just stumbled upon a study today that highlight’s America’s assumption that political campaigns should be online.
While I’ve been convinced for years that successful political campaigns need to embrace online marketing and social media, it never hurts to use some hard data to convince [...]

Online Marketing Books for your Bookshelf

While I do most of my learning about online marketing through reading  posts on searchengineland.com and seomoz.org and seobook.com, and bruceclay.com, I do actually own a few online marketing books that have been very helpful. I wanted to share my reading list for others looking to expand their online marketing knowledge.
Here they are:
Groundswell by Charlene [...]

Send Relevant Emails, or be labeled as a Spammer

My consulting clients can tell you that I’m like a dog with a bone when I talk to them about personalizing the email messages they send…I just won’t let go of the idea.
Now MarkingSherpa has done research to support my belief that all email should be personalized as much as possible to the recipient’s interest [...]

Attended Bruce Clay’s SEO Toolset Training

It was the most amazing search training I’ve attended to date, and the fact that you are trained by Bruce Clay himself is very cool. Anyone interested in truly understanding how SEO works should think about attending his SEO training.
Here are a few tips that I picked up that I wanted to share:
1. Google has [...]