Why Nonprofits Need to Worry about Online Reputation Management

Maybe you’re convinced that the risk for someone speaking ill about your organization is relatively low. But what if a site creates a parody using your name? That’s what happened when the Onion created a parody about a boy asking for too many wishes from Make a Wish and bankrupted the organization. Totally fictional, but it took the top ranking spot on the search engines. You can read more about the story on Serengeti Communication’s blog.

All the more reason to invest in PPC ads, and keep an eye on how your name is being represented on the search engines. Who knows how many potential donors Make a Wish has lost who thought the organization was going belly up?