Natural search placement is more effective than paid

I am a huge supporter of natural search placement for nonprofits because it’s the placement that is free to obtain and therefore within the realm of possiblity for most non-profits. But did you know that it’s also a more effective way of obtaining new activisist/supporters than placing paid ads?
I found hard numbers from Google about [...]

Being the silent gal in the corner at the social media party

I discovered an analogy about social media networks that I had to share, because I see quite a few non-profits join a social network like Facebook or MySpace and then basically abandon their account/profile - only rarely posting updates.
It’s important to think about social networks like it’s a party. If you join but then don’t [...]

Why Nonprofits Need to Worry about Online Reputation Management

Maybe you’re convinced that the risk for someone speaking ill about your organization is relatively low. But what if a site creates a parody using your name? That’s what happened when the Onion created a parody about a boy asking for too many wishes from Make a Wish and bankrupted the organization. Totally fictional, but [...]