A .pdf from Facebook about how to use their tools to promote yourself virally.
I like to spread the news of innovative online strategies to engage activists, and Amnesty International has one that I’d like to share called tearitdown.org.
Visitors get to sign their online petition and get to “own” a pixel of a picture of prisoners at Guantanam. It’s taking action to “tear down” the prison.
The site is very well done and worth interacting with.
There has been yet another change in the Google algorithm – this time in a positive direction for web designers and for searchers. For years it has been impossible for Google to read and execute forms, which means that content behind the form (a great example is McDonald’s site, where the spider would not be able to get to local country content without selecting a country from a drop down box). However, in most cases a drop down form like the one used on the McDonald’s site is a good option from a usability perspective.
Google is now filling out the forms and indexing the content behind the forms. Here’s the response from Google about how it fills out the forms: “For text boxes, our computers automatically choose words from the site that has the form; for select menus, check boxes, and radio buttons on the form, we choose from among the values of the HTML.”
Google won’t access the form if it’s blocked by the robots.txt or meta robots instructions, and they are avoiding forms that require any kind of user information like a password, login, etc.
So designers now don’t need to worry about creating a design that relies on form completion to access some of the content. The article on Search Engine Land by Danny Sullivan doesn’t mention if Yahoo and Live are also planning on indexing the content, but you have to assume that once Google starts indexing that content, the others will follow.
Saw this on article about a change in Google’s search algorithm on Search Engine Land, and thought it was big enough to share with my blog readers. Google has been testing and will roll out this change soon a new way of displaying results based on the previous query made.
Like the article suggests, if you searched for “Spain” and then did a new search for “travel” your results (paid and organic) for “travel” would focus on travel to Spain.
You can read more about it here.
A new study released this week from Penn State shows that the intent of 80% of online searches are informational, 10% are navigational and 10% are for transactional purposes.
This has implications for a site owner’s keyword research – showing that using keywords related to providing information might be more effective than keywords focused on transactional behaviors.