Facebook’s Guide to Viral Marketing

A .pdf from Facebook about how to use their tools to promote yourself virally.

Fishing for new activists to add to email file

I had to highlight an online flash game I found that was developed for Conserve our Oceans, called the Ocean Survivor Game.
It’s a great way of creating activist and adding their emails to Conserve our Ocean’s email file, but unfortunately, you’re not going to find the game though search, only through the organization’s website [...]

Nonprofit Best Practices: Use of Flash

I like to spread the news of innovative online strategies to engage activists, and Amnesty International has one that I’d like to share called tearitdown.org.
Visitors get to sign their online petition and get to “own” a pixel of a picture of prisoners at Guantanam. It’s taking action to “tear down” the prison.
The site is very [...]

Website Audits

If you’ve attended one of my search marketing trainings, you’ve probably seen me conduct a site audit where I take a look at the code of the page to evaluate how well the site is optimized for search engines. I’ve discovered a site where the author (Scott Hendison) conducts videos of website audits. I think [...]

Google can now read forms

There has been yet another change in the Google algorithm - this time in a positive direction for web designers and for searchers.  For years it has been impossible for Google to read and execute forms, which means that content behind the form (a great example is McDonald’s site, where the spider would not be [...]

Change in Google’s Search Algorithm

Saw this on article about a change in Google’s search algorithm on Search Engine Land, and thought it was big enough to share with my blog readers. Google has been testing and will roll out this change soon a new way of displaying results based on the previous query made.
Like the article suggests, if you [...]

Top 25 Blog List from Time Magazine

The list is categorized by content and online voting, so make of it what you will, though most also have a decent amount of traffic.

I’m twittering

No, I’m not imitating a bird, or really excited about something in particular. I’ve joined Twitter and here’s my page, thought there is nothing there yet.  http://twitter.com/kwatier.

80% of online searches are informational

A new study released this week from Penn State shows that the intent of 80% of online searches are informational, 10% are navigational and 10% are for transactional purposes.
This has implications for a site owner’s keyword research - showing that using keywords related to providing information might be more effective than keywords focused on transactional [...]

ClickPress: Send your press release as an RSS feed for free

Just stumbled onto a free press release distribution service that also submits your news to RSS/XML feed distributors and I had to share. Check out Click Press.