Flickr Update: Links in Comments are now No-Follow

Welcome to the ever changing world of search marketing. For those of you who have attended my training, you might remember me talking about making sure to put your website address in the comment field for each photo you upload, because it increases the number of inbound links you can create.
Flickr has now made those [...]

How Reporters Use the Web to Learn about You

I wanted to spread the word about a new study conducted by Bulldog Reporter and TEKgroup International, Inc. about how reporters are using the Internet when researching stories. The findings were released at the PRSA (Public Relations Society of America) Conference this year.
Summary of Findings:

Nearly half of all journalists report visiting a corporate website [...]

NonProfit using Social Media: Goodwill of Greater Washington

I’m always on the look-out for non-profits that are doing a great job of using the web to engage their customer.
In this post, I wanted to highlight Goodwill of Greater Washington, who uses a blog, a virtual runway and E-bay/MissionFish powered fashion show & auction, and a pretty cool dialogue with the vintage clothing industry [...]

Silver Star! The Volunteer Center of United Way in Hartsdale, NY

I wanted to highlight another nonprofit who is uploading their photos on Flicker, the Volunteer Center of United Way in Hartsdale, NY!
They get a silver star, and they can improve their Flicker presence by:
1. Label all of their photos with something descriptive that uses some keywords
2. Spell out RSVP and add your Volunteer Center’s name, [...]

A Gold Star! Volunteer Center at United Way of Volusia-Flagler on Flickr!

I love being able to highlight non-profits who have been through my training and have applied my principles!
Today’s honoree is the Volunteer Center at United Way of Volusia-Flagler, who has created a Flickr profile and has uploaded volunteering photos!
I would particularly like to draw attention to the details that they provided with their uploaded photo. [...]

Free Online Marketing & Management Classes

I have not reviewed these classes, but wanted to pass them along in case folks find this useful.

Google Local Search Results Change

Just a heads up that Google Local has changed the number of results that it displays from 3 to 10, and based on this post from Search Engine Land your ability to ensure that your nonprofit to be displayed in that top 10 is at least in part due to positive reviews.
So for all of [...]

10 Signs you are a Search Marketing Geek

OK, I have to admit that I stole this and modified from another post.
Here is my top ten list to know if your a marketing geek:

You look for and point out the SEO mistakes on every site you visit.
Your friends and family have stopped sending you forwarded chain emails because they are tired of being [...]

Does Wikipedia Link to your Website?

Wikipedia even tells you! Just follow this link, and put in your website address. Remember, Wikipedia is the most visited website in the world, so it’s worth making sure your site is mentioned somewhere in the encyclopedia!
This is published by 1-800-Volunteer.org. To learn more visit www.1-800-Volunteer.org.

Microsoft Hopes to Buy Yahoo, Google not Pleased

Now granted, of course Google wouldn’t want the other two big search engines to become one with a huge amount of market share, but I also have to agree that competition is a good thing for consumers.
If you want to catch up with the latest news on the potential buy, check out Search Engine Land’s [...]