Why Online Marketing is hard

Often when I’m conducting my online marketing training, the students express dismay over the amount of work required to be found online.
The reality is, the days of creating a website and automatically getting visitors is over folks. You can decide to NOT look at your web traffic reports, and assume that your website is helping [...]

Facebook App to Spread the Word about the Emergency Canned Food Drive

Help us spread the word about the food shortage being experienced by food banks in the US.
You can learn more here: http://www.dosomething.org/node/20240
And the site makes it easy for you to find your local food bank to donate.
Also, you can join the Facebook group and spread the news to your friends.
http://apps.facebook.com/cannedfooddrive
What an innovative way to use [...]

Example of Volunteer Centers using Yelp.com and Facebook

I had to share two examples of Volunteer Centers using & appearing in Web 2.0 sites. The first is of an unclaimed Volunteer Center listing on Yelp.com: If you work at the Arlington County Volunteer Center, you might want to visit the link and click on “edit business info” to claim the page.
The second example [...]

How to SEO Flash

The Google help documents has a Q&A that asks Does Google index sites that use Macromedia Flash?
Yes, Google indexes pages that use Macromedia Flash. However, our crawlers may experience problems indexing Flash pages. If you’re concerned that Flash content on your pages may be inhibiting Google’s ability to crawl your site, you may want to [...]

Getting Organized to Build Links

Stumbled Upon a great article that advocates for the use of a spreadsheet, and a color coded system to see who has linked to you, and who hasn’t yet. I had to share!
This is published by 1-800-Volunteer.org. To learn more visit www.1-800-Volunteer.org.

Free Online Marketing Classes

Come one, come all, and learn how to adjust your web content and online opportunities to attract more volunteers!
Online Marketing 101: Can Volunteers Searching on the Internet Find You?
Learn how to drive volunteers to your website and online opportunities.
[...]

Straight from Google - Alt tag explanation

Just in case you didn’t believe me when I talk about how valuable alt tags are…

SEO Basics from the Experts

For those of you who would like a crash course on the SEO/SEM basics. Learn from the experts for free!
Search Marketing - The BasicsSpeaker: Detlev Johnson, SearchReturnEvent Date: December 13, 2007 01:00 PM Eastern Standard TimeRegister here.
SEO, SEM, PPC, keywords, Adwords, analytics — what does it all mean for you as a marketer when [...]