Emailing Volunteers

Do you know if your email message is being read by your volunteers? You subject line or return email address could be the problem. Before you send that email to your volunteers, make sure you check the words that you’re using in your subject line, and make sure to use a return email address that [...]

Writing An Engaging & SEO Friendly Volunteer Opportunity

How much time do you spend in writing your volunteer title and job description before posting it in 1-800-Volunteer.org?
A well written description is 100 times more effective in recruiting volunteers for two reasons.
1. A volunteer opportunity description and title that uses keyword phrases that a potential volunteer might use to describe the job is 100% [...]

Keeping Volunteers Engaged Once They Find You

One of the best ways to keep volunteers engaged in regular service is to ensure that they are aware of new volunteer opportunities that match their interests & availability. In 1-800-Volunteer.org, a volunteer can be notified automatically of new opportunities by setting up what we call a VolunteerAlert, but often times local non-profits and Volunteer [...]

The Value of Registering with Local Searches

The latest buzz in Search Engine Marketing (SEM) is local search. As a non-profit, should you focus on these search engines? Absolutely! Why?
63% of US Internet users (109 million people) performed a local search in July of 2006.
(according to a September 2006 comScore analysis). It’s also easy and free for non-profits to [...]

Can volunteers searching the web find you?

Come to the latest training about search engine optimization & marketing (which has been updated based on Katherine’s experience from the Search Engine Strategies Conference & Expo).
Why should you attend? Websites ARE NOT magically added to search engine’s indexes. Unless you work on optimizing your Volunteer Center’s website and marketing it to search engines (Google, [...]